From my observations, Architects as a group are not Internet savvy. But this isn’t all bad – until recently the Internet itself was not savvy. Even today, much of its marketing should not be mimicked, lest an otherwise reputable firm come across as a snake oil distributor or a used car dealership. You should be available on the web for future clients to find – but only in a manner that enhances your practice.

As a fellow practitioner, I understand that there are plenty of reasons for you to not be on the cutting edge of Internet marketing. Architects have to keep up with sustainability trends, BIM technologies, ever developing codes, regulations and specification formats; all while surviving in a global economic recession. If pressed, you would conclude that mastering the Internet just isn’t critical to your mission.

Fortunately, in its current state, the Internet doesn’t require you to master it to successfully employ it. The marketing, networking and information-exchange power of the Internet can be harnessed simply and effectively through blogging.  

Who has the budget or time or patience to launch professional blog? Perhaps you do!

The cost to start blogging is low (as international marketing ventures go) and the time commitment is manageable. Best of all, there are consultants who can coach you through your site set-up and content development. The consultant is an expert in all things blog-related. For example, there are ways to write your posts that make them attractive to Google (and therefore easy to find by your information-seeking potential clients) via the art and science of Search Engine Optimization or SEO. Facsinating stuff – but now you know all you need to know about SEO! Wasn’t that easy?

Personally, for the creation of your blog or for any strategy, management or writing help, I recommend the team at Writers Elite, under the direction of Robin Hale, a recognized expert in this savvy side of the Internet.

Now, add your own content and make this a conversation; please comment below.