We’re familiar with Business to Customer (B2C) and Business to Business (B2B) marketing.
But there’s another type of marketing I’d like to propose.
Building Content is committed to promoting the “Thousand Stories” of Architecture. In earlier posts I’ve referred to “meta-marketing” as the promotion of Architecture to the Culture at large. But because Media in all it’s forms exists to reach the culture, I’ve refocused my efforts to market Architecture to Media ~ hence A2M Marketing.
In traditional journalism, entertainment and publishing – as well as in emerging platforms of New Media – one thing is true; Content is King. All of these outlets need great content in ever increasing amounts. Media decision makers don’t necessarily know the joy and drama that is embedded in a great building. But we do. I believe Architects are uniquely equipped to tell the Thousand Stories. And that is what I am saying to the creative media professionals wherever I encounter them. Whether it’s a journalist needing a professional view on a project, a programing executive searching for a unique series pilot, a screenwriter seeking script consultancy on design or construction details or an independent publisher wanting to explore an untapped new genre; Architects can provide the required content.
These are my ongoing efforts to promote great Architectural content:
- Architectural Bloggers’ Twibe
- Architectural Bloggers’ Daily
- Architectural Bloggers’ Chat
- The Tweeted Times
- Blogging for Architects webinar
- Featured Blog Series
- Media-directed blog posts (here and here)
Please share your thoughts. Architects, do you have a book or script or web series to develop? Media professionals, do you need unique stories from an untapped genre? Let’s do lunch!