Building Content

One of the oft-repeated bits of advice shared on line, especially when it comes to blogging, is to be authentic.

• From a branding point of view, “To truly be yourself means to have no competition.”
• From a coaching standpoint; “They don’t care how much you know until they know how much you care.”
• From a writing position; “Write what you know!”

The call to authenticity is not new to the Internet. We’ve been encouraged to embrace and proclaim our individuality all our lives, from Mr. Rodgers to Dr. Pepper. And long before that was the Shakespearean adage;

 “to thine own self be true,

And it must follow, as the night the day,

Thou canst not then be false to any man.”

Because the Internet was suspected early as being populated by unsavory scammers, schemers and predators, and because even those with good intent start out online as unsubstantiated, we bloggers need to strive for transparency. This work can be subtle at times. Honestly, it is perhaps easier to misrepresent oneself online than it is to be whole, accurate and true – hence the repeated calls to be authentic.

•   Α  &  Ω   •

I’ve said all that to say this – my authentic self is more than merely my brand, “Architect and Author.” I am these things specifically as a follower of Christ, as a new man created in His image. The scriptures identify Jesus as the builder and maker of all things and as the author and finisher of our faith. It is my calling to reflect these specific aspects of His nature – when I design and write professionally I intentionally do so to honor God and to serve others.

There is a wonderful line in the movie Chariots of Fire, when Eric Liddell explains to his missionary-minded sister about his calling as a world class runner, “God has made me for a purpose, for China; but He has also made me fast, and when I run I feel His pleasure.” In that vein I believe God has made me to express his creativity, and to share in His pleaseure through designing and writing. Architect and Author.

That is who I am, authentically. To downplay it would be untrue to myself and to my God. To embrace and proclaim it moves me toward the goal of being “not… false to any man.”

Have you thought through your calling, your mission, your purpose? I encourage you to do so and integrate the unique individual who you truly are into all you do online. And please, as always, feel free to comment here.

Filed under: Uncategorized by collier1960