If my few words here at Building Content have motivated you to launch a blog of your own, please let me share this advice; write what you know. All writers are admonished to do this and it‘s just as relevant for bloggers. Select a topic or a range of related topics that you care about, that you’ve learned first-hand, that you can address authoritatively. Passion driven writing is easier to produce, and more engaging for the reader.
I won’t assume that simply because you are reading this that you are part of my intended audience – professionals in the design and construction industry. But I will take for granted that you intend to be a serious blogger, one who will express a level of experience in your chosen field. (I say this because there is another realm of blogging that is of the personal journal, private musing, pictures-of-my-pet genre. For this you’d be writing what you know, but as random ideas on a spectrum subjects.) For a professional-audience blog the subject matter should be focused, not freestyle. This focused approach is known as niche writing or niche blogging.
If you are part of my intended audience and contemplating a blog about your place in the design-construction field, then you may already be on to my point. You serve a particular market. You work with a specific type of client. You have gravitated to a niche within the industry. Consider writing along these lines and you will be blogging what you know. Your blog will be (and it really should be) an extension of your established practice, an online billboard of your place in the industry.
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