I trust my heroes at VSBA will not mind the architectural play-on-words this title offers. I think they’ll not; they are clever communicators. For others, please let me explain.

Learning from Las Vegas - Cover Art

Learning from Las Vegas is the title of Robert Venturi and Denise Scott-Brown’s seminal work. In the early seventies, Venturi, Scott Brown and their associates heralded a profound shift in the understanding of buildings; not unlike the current shift in our understanding of media and communication embodied by the Blogworld Expo 2009 in Nevada.

Again, fellow architects, we are Learning from Las Vegas.  

In this second example of great advice from the Blogworld Expo, I present a gem from Irene Koehler, the social media coach at Almost Savvy. She tracked down the inimitable Chris Brogan who granted this brief interview answering the question, “How can having a blog help me or my business? ” (view video)

Now, for those of you who aren’t yet immersed in the new media, this interview with Chris Brogan is equivalent to meeting a young Robert Venturi while his theory and design were changing the way the profession thought about buildings. (If you don’t understand this reference, ask an elder architect about the Vanna Venturi House.)

Seriously, as an architectural practitioner wandering around the edges of blog production, watch this video and see if Chris Brogan’s sage advice nudges you forward. Our culture is undergoing a profound communication shift, and with it, the means of business promotion is transforming too.  It is a unique time. Learn from it and begin reaching your future clients by means of your own professional blog.

Please post your comments here. If you have specific questions, feel free to contact me (or Irene or Chris for that matter) and start moving forward on your professional blog.